Guida al cross media publishing cover
Guida al Cross media publishing
English
English Version
Español - Spanish
Version Española
 
  Testi in HTML
  Testi in XML
  Download
  Glossario
  Applicativi utilizzati
  Mailing list
  Contatta l'autore

ACQUISTA IL LIBRO
sul sito www.bol.com

 
Carta e Web per una comunicazione più efficace   Scarica gratuitamente
alcune parti del libro in PDF
SOMMARIO
Argomenti esposti nei vari capitoli (PDF: 164k)

PREMESSA
Prima di affrontare la tecnologia bisogna
interrogarsi sull'esigenza del CMP (PDF: 858k)

INTRODUZIONE
Un nuovo modo di pensare all'atto del pubblicare (PDF: 983k)

CAPITOLO UNO
Separazione contenuto/forma e strutturazione (PDF: 4.1M)

Some of various topic discussed in the book
Analisys
Analisys and structuration of contents to be published

XML
formalization of contents in XML through Schema and DTD (created with XMLSpy)

Contenuti
crestion of contents ready for a Cross Media publication

Formats
analisys of most convenient file formats

Applications
analisys of the inclination to cross media of the main applications available: Xpress, InDesign, Photoshop, Illustrator, Freehand, Corel Draw, GoLive, Dreamweaver, Acrobat, XMLSpy

HOW and WHAT
how and what to publish on which media, to exploit completely their potentials. To understand the peculiarities of paper and web, paying attention to the speed of the fruition oh the media.

Asset
comprehension oh the level of “how much publishable” an element of information can be

Workflows
from the costumer, through the author, designer and administrator, straight to the user, when the information are properly runned the workflow becomes more efficient

Examples
– administration of informations about the company’s workers;
- a manual for same products with high technology in Multilanguage: to think about Italian and go quickly to French, English or Spanish in …differentiated according to the kind of user;
- a catalogue of chairs, spread by paper, in many versions more oriented to marketing or to the technical needs, but also on web and on palmtop devices

PostScript and PDF
to understand how these formats are very close to HTML and how follow the XML workflow

 

Testi in PDF l Testi in HTML l Download l Glossario l Indice Analitico l Applicativi Utilizzati l Forum l Home